Subscriber-only Chat and Clips were two features directly inspired by streamers, while Membership Milestone Chats, Live Control Room and Super Thanks all had streamer collaboration.įurther, YouTube is investing in content creators, naming Dr Lupo and TimTheTatMan as key examples, as well as supporting short-form videos with the Shorts Fund. The post also highlights how YouTube is working with content creators on new features. It also offers multiple ways for creators to monetise their content, and is working on chat moderation tools - something of a lure away from Twitch. The blog post, from Global Head of Gaming Ryan Wyatt, explains how YouTube differentiates itself by offering not only live streaming, but long and short form videos too.